20 years of design and innovation, the creation of IP and the development of international brands. Honoured by the Royal Television Society, Apple Design Award, D&AD and the Art Director’s Club in New York. Served as part of the creative leadership for agencies in WPP and Publicis Groupe. Today, the Founder and CEO of Aide Health, and author of Spark for the Fire: How Youthful Thinking Unlocks Creativity.

Represented clients including Formula 1, Volvo Cars, H&M, Virgin Atlantic and the Clinton/Branson-founded production company HiddenLight. Previously one of the founding partners of tech startup Zolmo, a studio best known for its award-winning work with Jamie Oliver and some of the top-grossing, top-rated apps of its generation with over 20 million downloads. In its first year. Zolmo was ranked in Design Week’s Top 50 Design Consultancies.
Graduated best-of-show from university with acclaimed short animated film Solar, later joining visual effects company The Mill as an art director, designing commercials for Audi, Nokia, Electronic Arts and Sony Computer Entertainment Europe.

Spoken at 30+ conferences around the world and contributed to BBC World News, Fast Company, Sifted, The Guardian and Creative Review. A regular visiting lecturer at Arts University Bournemouth and an advisory board member of D&AD Shift, a free night school for underrepresented young creatives. Since been named an Art Directors Club ‘Young Gun’, one of Creativepool’s Top 100 Influencers, BIMA’s Digital Hot 100 and Campaign Magazine’s ‘Most powerful people in advertising’.
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Aide Health
Reducing the human and economic cost of long term conditions. A digital health service using conversational AI to improve prescribed care.
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Building a fitness brand with former UFC champion Georges St-Pierre. The world's first personalised training for iPhone.
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Photo of UFC champion Georges St-Pierre
Photo of Jamie Oliver
Jamie Oliver Apps
A recipe platform for the mobile age. Apple Design Award-winning, top-grossing, top-rated apps with over twenty million downloads.
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Multi award-winning short animated film. A story of the sun, moon and two characters who rely on day and night more than it would seem.
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Image of the film Solar
Photo of Lewis Hamilton
Formula 1
500 million viewers in 200 territories. A new home and membership service for one of the world's largest sports and entertainment franchises.
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Future Lions
Brand campaigns for AKQA’s annual student competition with Google and Cannes Lions Festival of Creativity.
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Artwork for Future Lions showing of a mountain with a roaring lion carved into it
Image of an iconic car design
Phaidon Design Classics
Re-mastering the iconic three-volume collection for the launch of the iPad. An interactive history of 1,000 timeless design classics.
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Short, actionable thinking on how to avoid the things that limit creativity in teams and individuals. Zero spam. Always free.