20 years of design and innovation, the creation of IP and the development of international brands. Honoured by the Royal Television Society, Apple Design Award, D&AD and the Art Director’s Club in New York. Served as part of the creative leadership for agencies in WPP and Publicis Groupe. Today, the Founder and CEO of Aide Health, and author of Spark for the Fire: How Youthful Thinking Unlocks Creativity.
Represented clients including Formula 1, Volvo Cars, H&M, Virgin Atlantic and the Clinton/Branson-founded production company HiddenLight. Previously one of the founding partners of tech startup Zolmo, a studio best known for its award-winning work with Jamie Oliver and some of the top-grossing, top-rated apps of its generation with over 20 million downloads. In its first year. Zolmo was ranked in Design Week’s Top 50 Design Consultancies.
Graduated best-of-show from university with acclaimed short animated film Solar, later joining visual effects company The Mill as an art director, designing commercials for Audi, Nokia, Electronic Arts and Sony Computer Entertainment Europe.
Spoken at 30+ conferences around the world and contributed to BBC World News, The Guardian and Creative Review. A regular visiting lecturer at Arts University Bournemouth and an advisory board member of D&AD Shift, a free night school for underrepresented young creatives. Since been named an Art Directors Club ‘Young Gun’, one of Creativepool’s Top 100 Influencers, BIMA’s Digital Hot 100 and Campaign Magazine’s ‘Most powerful people in advertising’.
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