Lack of ideas is the lowest-ranking cause of creativity not happening. The challenge is keeping an idea alive so it can find its fullest form. This is rarely done in private. It takes people. Occasionally, hundreds of them. An idea first chooses to live or die when told to others, and it is here where even the exceptional ones can be brought to a permanent stop.
If we want our ideas made, which is the most honest and respectable way to advance a career or company forward, they must be sold well and without deception. This requires an act of preparedness. Sell the Idea is designed around three short and widely applicable principles to help make individuals and teams prepared every time.
A collection of three principles to help you get more of your ideas made through a memorable, easily understood and masterfully delivered sell where the potential and urgency of an idea are unmistakable.
“Effectively communicating complex ideas and concepts in a compelling and straightforward way is pivotal to our business. So when we wanted to go deep into the art and craftsmanship of storytelling, we turned to Sell the Idea.
Ian brings decades of experience in this field, having worked across a number of senior positions in creative and start-up businesses. His approach to learning is proven, his materials are easy to follow and impactful, and he brings a wealth of real world examples to the course.
Ultimately, if you want your teams to be able to sell their work more of the time, put them through this course.”